Let's change how people see mental health — and what they do about it.

• 🎥 Creative Campaigns – from bold awareness drives to podcasts, articles, and videos, we co-create content that starts conversations and spark action.
• 🎓 Advocacy Training – our online course equips you to speak up and make change in mental health & wellbeing.
• 💖 Fundraising – choose your own way to get people behind our work and help us keep making support accessible for everyone.
• 🧢 Merch & Brand Collabs – through our own merch and creative partnerships, from clothing to special-edition products that give back.
• 🧠 Community Advocacy – join our community of advocates and learn how to set up your own advocacy networks and storytelling initiatives that make care part of everyday culture.

Wellbeing is more than a tickbox — provide support that genuinely empowers and engages people in taking care of their mind.

• 💬 Talks, Workshops & Panels – let's put on events that turn mental health from a taboo into a strength, helping people connect, reflect & grow together.
• 🎓 Self-Guided Courses – give people 24/7 access to our courses like Build Your Self and Unlearn Anxiety, to improve awareness and encourage action.
• 📘 School Training – our Department for Education–certified course empowers educators to embed mental wellbeing in schools.
• 🧭 Custom Programmes & Spaces – co-designed with you to tackle your people's unique challenges and build wellbeing into everyday life, including bespoke online communities, tailored courses and ongoing support.

Because when people learn how to care for themselves and each other — everything else works better.

We design systems that make wellbeing work — and measure what truly matters.

• 📊 Measurement & Insights – using tools like our app Lifeing and custom questionnaires to understand, track, and improve wellbeing outcomes.
• 💡 System Design – rethinking structures, policies, and cultures so that care becomes part of everyday operations.
• 🤝 Consultancy & Co-Creation – partnering with teams to design and refine wellbeing models, digital tools, and interventions; and boost adoption.
• 🔬 Research & Evaluation – collaborating with experts to test, validate, and share what works, building the evidence base for a wellbeing-1st world.

System design isn’t a nice-to-have — it’s the foundation for us to make real impact on people's lives.